You work too hard for your money! There, I’ve said it. You work too hard, way too hard. You spend too much time one on one, either with prospects or with clients. And that is a problem.
You know you need to be face to face with prospects in order to sign them up as clients. And you also know you need to actually deliver your service. After all, that is what brings in the money.
The problem is that if you spend too much time with prospects, once they become clients, you don’t have time to spend delivering your service. And if you spend too much time delivering your service, you won’t have time to spend with prospects. It is a vicious circle that leads to feast or famine, overwhelm and frustration.
Enter the leverage of workshops. No matter whether you need marketing leverage or client leverage, events make it happen.
Marketing Leverage With Introductory Workshops
Introductory workshops serve to introduce you to new audiences. When you are in front of the room teaching on your topic of expertise, you bring your attendees to know, like and trust you. Follow that up with an offer that brings them to work with you and you are having a sales conversation with an entire room for of people. Now that is marketing leverage!
Client Leverage with Full Day Workshops Or Intensives
Having a ton of clients is a good thing, right? And it is… But when you are spending so much time spending time with your clients, you are likely repeating yourself over and over. That is when you need to host an event to teach your multiple clients at the same time. The best part is that you can charge less, but make a lot more money for the same amount of time you spend with your clients. That is client leverage at its best.
Choose the type of event you host based on whether you need marketing leverage or client leverage. And the best part? While full day workshops or intensives won’t introduce you to new audiences, you can still use them for marketing leverage by upgrading your current clients and attendees to your premium packages. Then you have both client and marketing leverage.
No wonder that events are so popular by the truly successful coaches, consultants and experts. Want more information on how to create leverage with events? Be sure to grab my free report, 3 Simple Secrets To Making 10K in a Day With Small Workshops.