An Event Marketing Lesson From Hollywood

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event lesson from hollywoodThis weekend was my daughter’s 7th birthday.  And a busy birthday it was, with a rare visit to McDonald’s for lunch, a birthday party and afterwards a surprise visit to the movie theater to see Beauty and the Beast in 3-D.

One of my favorite things about going to the movies is watching the trailers.  I love the way the film makers piece together exciting bits from the movie so you can’t wait to see it. (I am now looking forward to the upcoming Pixar movie, “Brave”).

Why not make a trailer for your upcoming event?

Just like movie studios create trailers of their upcoming films, you can create your own trailer for your event. Use pictures, slides, testimonials and live action shots from previous events set to music to create an exciting preview of what is to come.

Post it on YouTube and you can truly build up excitement for your event and the desire to attend.  To maximize viewership of your video, you also want to embed it on your blog, and post the link to it on Facebook, Twitter, LinkedIn and anywhere else you can find some people.

Turn it into a must-attend event with a good trailer or sizzle video.

Video is also a great way to get your potential audience to know, like and trust you.  And if they don’t know you, like you and trust you, they will simply not buy a ticket to your workshop or seminar.

And yes, that is one of the reasons they aren’t registering for your seminar.  Want to know the others?  Join me for a free webinar on Tuesday, January 31stI will share the 5 biggest mistakes that leave your workshop room empty.

Register right now at


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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP

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