All Smart Marketers Have One

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event headline swipe fileIn last weeks’ webinar I talked about event registration pages and in particular the lack of an attention grabbing headline as a HUGE mistake that leaves your workshop rooms empty.

You only have a few seconds to grab someone’s attention with your headline before they click away and you want to make sure that you make those seconds count.

One of the webinar participants asked a great question.

Michele asked if I could share an example of a great headline.

And yes, I could.  In fact, I shared several with her.

Do I remember all the great headlines?  Of course not.

Event Headline Swipe File

I have several formulas that I use, but most of all I have a swipe file.  Every time I see a great headline for an event, I copy and paste it in a word document.

All smart marketers have a swipe file of great headlines or other examples of great marketing.  I have one for direct mail and email subject lines as well.

I recommend you start your own swipe file of headlines.  Of course you never should use these headlines as is, but let them inspire you to create your own attention grabbing headline.

Butts In Seats Virtual Boot CampYou get my event headline swipe file when you join the Butts In Seats Virtual Boot Camp.  It will give you a head start on your collection of great headlines.

In fact, I used it just the other day to come up with a great headline for a client.  I am sure it will help you create a great headline for your event as well.

Get all the details on the Butts in Seats Virtual Boot Camp at

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP

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