A Tale Of Two Workshops

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a tale of two workshopsIt’s a tale of two workshops…

Workshop host A (we’ll call him Jeff), decides to host a full day workshop.  He is very excited, has a lot of great expertise to share and hopes to get some clients out of the event.  Jeff has the outline for his event in his head, but he understands that his first priority is to fill the workshop.

So he begins with his event marketing.  He knows his audience, and understands their problems and how his event will help them.  He put all this in a registration page and then starts promoting the heck out of it.  He goes to networking events, he is active on social media, emails his list about his event and slowly but surely, attendees start to register for his event.  After several weeks of heavy marketing, he reaches his goal of 35 attendees.

Jeff puts his event together and has his assistant help him with all the details.  He has all his ducks in a row with his venue, his audiovisual requirements and registration.  He works on his content, planning some great exercises, worksheets and has all his handouts ready to go.   It is going to be a fantastic event and his audience is going to love it.

Workshop host B (we’ll call him Paul), also decides to host a full day workshop.  Paul also has a lot of expertise to share and knows he needs to do some smart marketing to fill his workshop.  Paul works every bit as hard as Jeff, doing the same things in terms of filling his workshop, creating the content and a making it a great event for his audience.

When the day of their workshops arrives, both Jeff and Paul are excited and a little nervous.  After all, they have spent so much time and effort planning and promoting it.  Who knew that events were such hard work?  There is a lot riding on this day.

Thankfully, both workshops go off without a hitch and both audiences are ecstatic.  They loved the material and the expertise of the workshop hosts.  However, there is a big difference in the result of the workshops.

Paul walks away with 9 clients and a cool $45,000, while Jeff doesn’t gain any immediate clients and just $3,500 in revenue.

What happened?

Paul went into his workshop with a clear strategy and a plan to get clients from his event. Jeff on the other hand, tried to impress his audience with his expertise and content was just hoping to get some clients.

Hope is NOT a marketing strategy.  Jeff failed to have a specific follow up offer to monetize his event.  Yet he worked just as hard as Paul.  Paul had a clear strategy and offered his attendees a special deal by signing up with him as a client at the event.

It took just as much workHappy after successful workshop

Paul’s workshop was worth the time and effort, while Jeff is wondering if he should do this again.

It is situations like these that urged me to create the brand new Event C.A.S.H. Program.

In four easy to follow and implement modules you will learn:

  • How to create Content that thrills your audience and turns them into raving fans
  • How to fill your events with the exact Attendees that resonates with your message (and buys your products)
  • How to add Streams of Seminar Income to monetize your workshop or seminar in a variety of ways, so that you don’t leave any money on the table and your audience disappointed
  • How to handle Hotels and Other Details, complete with step by step instructions on how to work with venues, event planners and vendors. And how to keep all these details organized, so you don’t get overwhelmed, but can focus on sharing your message.

I will release the first module of the Event C.A.S.H. program (Content) on Monday, November 4th, and I have a special introductory price and fast action bonus for everyone who joins by tomorrow, Friday, November 1st.

Then the bonus will be gone and the price will go up.  To get all the details and to take advantage of this offer, go to http://eventstrategysolutions.com/cash.


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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP

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