A couple of months ago, I created a post about how to use video to market your event. One of the examples I sited was a video for Bob Jenkins’ upcoming event, SIMPLE 2. I have had the privilege of learning from Bob and he is a fantastic teacher. He doesn’t go by Bob The Teacher for nothing.
I have learned simple strategies from him about internet marketing and specific software, including the Digital Access Pass I use for my Winning Workshop Secrets website. He truly teaches you how to use your expertise and turn it into products that you can market on the internet or at your workshops, by connecting, creating and collaborating. What better place to do that than at events?
What I like about the video is that it
- provides social proof. It makes a great use of testimonials given at the last event. Make sure you collect them at your events as well.
- is high energy. I looks like a party and no one wants to be left out of the fun, right?
- emphasizes the relationships that the attendees have formed, be it friendships, affiliates or joint ventures. Remember, relationships are a big benefit of your event as well.