The internet has changed the way we market our events. Gone are the ways of expensive newspaper or magazine ads with weeks or even months lead time. We can now get our message out quicker and less expensive. With that in mind here are 7 ways to market your event online:
Sending out an email to your list is the most targeted way of getting the word out about your event to your current audience. These are the people who already have an interest in what you have to offer and a live event is an extension of that.
Every expert needs to have a blog that is the hub of their online world. Blog posts are the perfect way to get into more detail about your workshop topic and encouraging your readers to register for your event.
3. Social Media
Whether you are active on Twitter, Facebook or LinkedIn, you can let your friends and followers know about your event through posting tips, status updates and the aforementioned blog posts. You can even post fun videos talking about your event and why it is important for your audience to be there.
4. Calendar Listings
There are hundreds of online event calendars that you can post your workshop or seminar on. Some are paid, but many are free. Make sure that your workshop is listed in the category your audience is looking for.
5. Press Releases
Press Releases are an often overlooked medium. You can submit a press release about your event to one of the many online press release sites. While it is not very likely that your press release will be picked up by the national media, your press release will be indexed by Google and other search engines and direct people back to your registration page.
6. Online Advertising
Also known as Pay Per Click advertising, it is a fast way to let people know about your event and direct traffic to your registration page. Of course Google is the “Big Daddy” of PPC advertising, but there are many other sites to place an ad. Social media networks like Facebook and LinkedIn are especially effective and there are other directories and other niche sites as well.
7. Content Syndication
If you’ve created content for your blog, podcast or even videos, be sure to repurpose them. By syndicating your content on other websites, like LinkedIn Pulse, Medium, Facebook and other sites, you are reaching more people with the same message. It is yet another way to market your event online.
Need more ideas to promote your event? There are 50 of them in my free report “50 Ways To Promote Your Event“. You’ll never run out of ways to promote your workshops, seminars and other events.