6-Figure Seminars: Reality, Possibility Or Scam?

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6-Figure SeminarSome of you may think that when I talk about 6-figure seminars and how to get there, that I am peddling a get rich quick scheme.  Hardly.

Although a 6-figure payday is a wonderful thing, it is anything but quick.  It is more like that actor, who has worked his butt off for 20 years and then became an “overnight success”.

It is the same with 6-figure seminars. Before you get there, you will have put in the blood, sweat and tears it takes to build your business to the point it can support a 6-figure seminar.

Here is the ugly truth.
Not everyone is ready for a 6-figure seminar.  Not even when they apply all the strategies and tactics I teach.  That doesn’t mean that they won’t be able to do it.  It just means they won’t be able to do it NOW.

Being ready for a 6-figure seminar depends on a variety of factors.

Size of your list
The success of your workshop depends on the size of your list.  It is simple math, the larger the list, the larger the pool of people who have raised their hand that they are interested in your topic.  Obviously, when you have more people in that pool, more people will sign up for your workshop or seminar.

For instance, if you have 500 people in your database and you want to get 50 attendees for your event, you are in for a rude awakening. Even if all 500 subscribers religiously open all your emails, conversion rates do not support 50 people signing up for your event.

Relationship
The relationship you have with your list is also of vital importance. How responsive are they to your offerings?  What is your normal conversion rate?  If you have 5,000 people in your database, but you haven’t communicated with them regularly and your open rates are only 5%, you are also not likely to get 50 people to your seminar.

You have to communicate consistently and feed them valuable information, so that they come to know, like and trust you.  Without that, you will not be able to fill any event, no matter how large your list.

Topic
What is your topic?  There is a difference between hard and soft topics.  Hard topics are those that help people make money.  Real estate, marketing, business strategies, those kinds of things.  Soft topics are more self help and personal growth related.  Things like energy healing, life coaching and are examples of soft topics.

Generally, people will pay more money for hard topics.  That doesn’t mean you can’t do a six figure seminar on soft topics, just look at Tony Robbins.  He has done alright for himself.  It just takes more effort.

Back end
What is your back end?  If you only have a book on the back end, you will never be able to raise your seminars to the six figure level.  How many books do you have to sell to make that kind of money?  You need a high level offering, and an audience that is ready for it.

If all you have ever offered are $49 teleseminars and $250 per month coaching services, your audience won’t pony up for a $10,000 group program.  It is not congruent.  You have to set the stage and prep your audience for your offers.

Don’t be hung up on a six figure seminar.  So what if you only make $50,000 in a weekend?  That is still more than most people make in a year.  How do you know if you are ready?  I can help you determine that in a “Get Real Session”.  In 15 minutes, I can tell you if you just have a pipe dream, or if we can make that dream a reality.  And if you aren’t ready, I will tell you in next week’s article how you can get ready.

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP

Comments

  1. Excellent article and wonderful points. There is a direct correlation between the size (and quality) of your list and results.

    Keep up the great work.
    Kathleen
    Kathleen Gage recently posted..If you like Mary Morrisey- Cathy Demers- and David Perdew you will LOVE this!

    • Daphne Bousquet, CMP says:

      Thanks for commenting Kathleen. I guess that is why list building and lead generation stay such hot topics.

  2. You make some very good points here, Daphne. The size of your list is a key factor but it’s certainly even more important how you treat them and your ongoing relationship with them. Thanks for sharing this.
    -Jeannette
    Jeannette Koczela recently posted..Your Natural Rhythm

    • Daphne Bousquet, CMP says:

      You are right Jeannette. If you just email your list whenever you have something to sell, but don’t offer them good quality, valuable information, they either won’t stay on your list, or not respond.

  3. Thanks for taking time to share this information. The key is relationship management as you rightly point out coupled with large pool of possibles. The caveat being that the pool ‘needs and can afford’ your programme.

    Regards

    Nick
    Mr Presenter

    • Daphne Bousquet, CMP says:

      Thanks Nick. The key is to do your research. If your pool doesn’t need or can’t afford your program, you haven’t done that. I am a big believer in surveys, finding out what my audience needs, and then giving it to them.

  4. This is a great article, Daphne. I will definitely be spending a lot of time on your site. I’ll also be seeking your event planning input when I’m ready (so far, I have a book). 🙂
    Eden Sterlington recently posted..Primary Sidebar

    • Daphne Bousquet, CMP says:

      Welcome Eden. Congratulations on your book. You have the beginning of your information empire! I hope you will find lots of great nuggets on this blog, and not just on workshops and seminars.

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