Although a 6-figure payday is a wonderful thing, it is anything but quick. It is more like that actor, who has worked his butt off for 20 years and then became an “overnight success”.
It is the same with 6-figure seminars. Before you get there, you will have put in the blood, sweat and tears it takes to build your business to the point it can support a 6-figure seminar.
Here is the ugly truth.
Not everyone is ready for a 6-figure seminar. Not even when they apply all the strategies and tactics I teach. That doesn’t mean that they won’t be able to do it. It just means they won’t be able to do it NOW.
Being ready for a 6-figure seminar depends on a variety of factors.
Size of your list
The success of your workshop depends on the size of your list. It is simple math, the larger the list, the larger the pool of people who have raised their hand that they are interested in your topic. Obviously, when you have more people in that pool, more people will sign up for your workshop or seminar.
For instance, if you have 500 people in your database and you want to get 50 attendees for your event, you are in for a rude awakening. Even if all 500 subscribers religiously open all your emails, conversion rates do not support 50 people signing up for your event.
The relationship you have with your list is also of vital importance. How responsive are they to your offerings? What is your normal conversion rate? If you have 5,000 people in your database, but you haven’t communicated with them regularly and your open rates are only 5%, you are also not likely to get 50 people to your seminar.
You have to communicate consistently and feed them valuable information, so that they come to know, like and trust you. Without that, you will not be able to fill any event, no matter how large your list.
What is your topic? There is a difference between hard and soft topics. Hard topics are those that help people make money. Real estate, marketing, business strategies, those kinds of things. Soft topics are more self help and personal growth related. Things like energy healing, life coaching and are examples of soft topics.
Generally, people will pay more money for hard topics. That doesn’t mean you can’t do a six figure seminar on soft topics, just look at Tony Robbins. He has done alright for himself. It just takes more effort.
What is your back end? If you only have a book on the back end, you will never be able to raise your seminars to the six figure level. How many books do you have to sell to make that kind of money? You need a high level offering, and an audience that is ready for it.
If all you have ever offered are $49 teleseminars and $250 per month coaching services, your audience won’t pony up for a $10,000 group program. It is not congruent. You have to set the stage and prep your audience for your offers.
Don’t be hung up on a six figure seminar. So what if you only make $50,000 in a weekend? That is still more than most people make in a year. How do you know if you are ready? I can help you determine that in a “Get Real Session”. In 15 minutes, I can tell you if you just have a pipe dream, or if we can make that dream a reality. And if you aren’t ready, I will tell you in next week’s article how you can get ready.