Unfortunately, there are still plenty of seminar leaders out there that do not make the kind of impact and money with their events as they could and should. In the call, I shared my new Event C.A.S.H. system that focuses on 4 critical areas of your seminar.
Without even one of these, your event is doomed to be a failure. You will not create the experience for your attendees (if you even have attendees) that they are looking for and you could make mistakes that will cost you thousands of dollars in unnecessary expenses or lost revenue.
Here are the 4 areas that the Event C.A.S.H system focuses on:
Content is obviously a critical part of your seminar, because without content you don’t really have anything to teach. However, the content part of the CASH system is so much more. It is how you position your content, the structure of your workshop or seminar. It is about how and even more important when you present your offer.
When you get this right, you create a strong event experience that wows your attendees, turns them into raving fans who are excited to work with you even after the event is over.
Without attendees, you will not have a successful workshop. And this is the biggest struggle for most workshop and seminar leaders. It doesn’t matter how many times you have hosted your event, you always will have this nagging voice in the back of your head that asks “What if they don’t show up?” You have to have a system that gets the butts in the seats.
When you market and promote your workshop correctly, you fill your events with the exact audience that resonates with your message and buys your products and services.
STREAMS OF SEMINAR INCOME
This is where so many seminar leaders leave money on the table. Everyone thinks about ticket sales as the primary income stream for events, but that is just a tiny part of it. It is an important part, especially if you are doing a multi day, high end boot camp, but it is not where you make the bulk of your money. It is how you cover your cost and make a modest profit.
This is the real secret of the 6 and 7 figure seminar leaders. They know what to offer and how to tap in to more than 10 revenue streams to make their events super profitable.
You want to monetize your workshop or seminar in a variety of ways, so that you don’t leave any money on the table and your audience disappointed.
HOTELS AND OTHER DETAILS
This is where the actual logistics and planning take place. Unfortunately, this is also where many first time seminar leaders lose their shirt and yes, sometimes their sanity. There are so many moving parts when you plan your own event it is hard to keep everything straight. What do you yourself and what can you outsource? And to whom?
Fortunately, as a 20+ year veteran of the events industry, this is where I shine. I can give you step by step instructions on how to work with venues, event planners and vendors. And how to keep all these details organized, so you don’t get overwhelmed, but can focus on sharing your message.
If you want more information on the Event C.A.S.H. system, click here. This online course gives you everything you need for a successful event and even includes the templates and checklists that make hosting your event straightforward and profitable.