5 Ways To Market An Event Offline

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In the last article I shared 7 ways to market your event online.  However, although the internet makes marketing your workshop faster, easier and more cost effective, an integrated approach to your promotional plan will increase your event attendance.

In addition to your online event marketing strategy, you also need some offline marketing vehicles to give your attendance a boost.  Here are 5 ways to market your event offline:

Network

way to market an event - networkGoing to network meetings is great way to meet people and talk to them about your event.  Don’t go however with the intent to stick your event flyer into everyone’s face.  Make sure that the people you invite are the right match for your workshop or seminar.

Speak

It’s great to meet people and invite them to your event, it is even better to do so from the stage.  That way the attendees see you in action, get a feel for your topic and you can invite all the attendees at once.  Many networking events need speakers, so contact the groups and offer yourself as a speaker.

Direct Mail

Sending a postcard in the mail or a “lumpy” envelope is a great way to cut through the clutter.  Your message can easily get lost among the massive amounts of email people get in their inboxes. However, people get less and less mail.  This makes direct mail an great offline marketing vehicle.

Media

What is newsworthy about your event?  What are you doing that makes a good story? Is there a human interest angle or something the new the business community needs to know about?  Pitch the story to a reporter for news coverage on TV, radio, newspapers or magazines.

Partners

Who do you know that already has access to your ideal attendees?  Partner up with them to create a win/win/win deal for you, your partner AND the attendees.

The best way to market an event is not to rely on one method, but have a mix of online and offline strategies to put the butts in the seats.   I combine all the strategies in my free report, “50 Ways To Promote Your Event“.  With these 50 promotional strategies, you’ll never run out of ideas to promote your event.

Click Here to Download 50 Ways To Promote Your Event

 

Image courtesy of FreeDigitalPhotos.net

 

 

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP

Comments

  1. Daphne: Great advice on getting the word out about events w/o using the good ol’ Internet! I particularly agree with utilizing the media…a resource that is so often overlooked. In the past, I’ve contacted all the local papers, radio & news stations seeking promotion for events. Many of these resources have reporters dedicated to just this type of thing & I’ve gotten very positive responses — articles written in local papers, mentions on “upcoming events” listed on local tv stations & reporters that have actually attended & done short stories for local news. It’s a great way to reach a lot of people w/o having to spend $$ doing so…just a bit of time & perseverance to connect with the right person & convince them of the news worthiness. Thanks for sharing such great advice!
    Lynn Brown recently posted..Modify Your Mindset From “Unwilling To Do” To “CAN DO”

    • Daphne Bousquet, CMP says:

      Glad you had good results with your media outreach, Lynn. People don’t realize that many reporters are actually looking for compelling stories to write. However, they won’t know to write about you and your event unless you let them know! Thanks for sharing your story and in doing so encouraging others to try it out.

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