In the last article I shared 7 ways to market your event online. However, although the internet makes marketing your workshop faster, easier and more cost effective, an integrated approach to your promotional plan will increase your event attendance.
In addition to your online event marketing strategy, you also need some offline marketing vehicles to give your attendance a boost. Here are 5 ways to market your event offline:
Going to network meetings is great way to meet people and talk to them about your event. Don’t go however with the intent to stick your event flyer into everyone’s face. Make sure that the people you invite are the right match for your workshop or seminar.
It’s great to meet people and invite them to your event, it is even better to do so from the stage. That way the attendees see you in action, get a feel for your topic and you can invite all the attendees at once. Many networking events need speakers, so contact the groups and offer yourself as a speaker.
Sending a postcard in the mail or a “lumpy” envelope is a great way to cut through the clutter. Your message can easily get lost among the massive amounts of email people get in their inboxes. However, people get less and less mail. This makes direct mail an great offline marketing vehicle.
What is newsworthy about your event? What are you doing that makes a good story? Is there a human interest angle or something the new the business community needs to know about? Pitch the story to a reporter for news coverage on TV, radio, newspapers or magazines.
Who do you know that already has access to your ideal attendees? Partner up with them to create a win/win/win deal for you, your partner AND the attendees.
The best way to market an event is not to rely on one method, but have a mix of online and offline strategies to put the butts in the seats. I combine all the strategies in my free report, “50 Ways To Promote Your Event“. With these 50 promotional strategies, you’ll never run out of ideas to promote your event.
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