If you are coach, consultant or service professional, you probably have seen many of your colleagues offering workshops and events. You may be wondering: “Would a workshop work for me?” It is a question I hear often, so I created some criteria to consider when you are pondering whether or not you should host a workshop. This list is by no means complete, but here are the 5 most potent ways to know if hosting a workshop is right for you.
You should host a workshop if you:
Have expertise in an area that other people want to know about. Don’t sell yourself short. Chances are that you know a lot about something and that other people are willing to pay for that knowledge. You probably take your knowledge for granted, because it comes easy to you. Often times, it is exactly that knowledge that we take for granted that people are most willing to pay (handsomely) for. Even if you think that your knowledge is readily available on the internet, when you put your own spin on it and put it together in a cohesive, easy to understand manner, your audience will show up and pay up.
Want to stop trading time for dollars. When you work with your clients one-on-one, you will never make more money than your time allows. Trading time for dollars severely limits your ability to grow your business. But here’s a little secret: your clients don’t want your time, they want results! So teaching more than one person at the same time is the perfect way to “productize your knowledge”. Send your audience home with how to’s, worksheets they completed at the workshop and actionable steps that they can implement right away. Your clients will love you for it!
Would like to sell your services. If you are a service professional and need new clients, a workshop is the ideal vehicle to enroll new clients into your practice. Teaching showcases your expertise to people who are in the market for that service and generate instant credibility. Invite your attendees to work with you further by offering them a package of your services. Your irresistible offer will make it hard for them not to buy from you right then.
Want to be known as the expert in your field. If you want people to know about your expertise, teach them. When you are in front of the room, you are the expert and your attendees will see you as such. You get instant credibility and move your prospects to know you, like you and trust you. And that is the prime consideration that your customers evaluate before they buy from you. Do they know you? Do they like you? Do they trust you? When they do, the decision is easy. They will become your clients and refer others.
Want to make six figures in a weekend. Ok, so this may be a little more difficult, but absolutely possible. Once you have systemized your services and know that you can teach your offerings for 2-4 days, you are ready for a high ticket boot camp. It doesn’t have to be large; in fact sometimes smaller is better. If you can focus all your energy on bringing in 50 people to your event at $2,000 each, you are already at the six figures. Add a high level, year-long mastermind program as your offering and a couple of smaller packages and you are well on your way to a six figure weekend.
If you fall in any of these categories, or especially even more than one, hosting a workshop WILL work for you. Start small and get your feet wet. Then when you gain more confidence and a following, host your workshops more often and make them longer, until you too are ready for a six figure weekend.
Daphne Bousquet, CMP uses her 20+ years of event planning experience to create profitable event strategies and implementation to coaches, entrepreneurs, speakers and self employed professionals that want to quickly establish themselves as the “go to” expert. Go to www.eventstrategysolutions.com for more tips and information on attracting clients and profits with your own live event.