5 Seminar Marketing Ideas You Can Use Now

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seminar marketing ideasAre you looking for some seminar marketing ideas to fill your event come fall?  It is never too early to think about how you are going to get butts in the seats and frankly, now is the perfect time to get your plan together for a fall seminar, or even an event next spring.

Here are some seminar marketing ideas that you can start implementing right now.  Then when the moment comes to push your seminar promotions, you will be in great shape.



#1 – Ramp up Your Social Media Presence

Whether your crowd hangs out on Facebook, Twitter or LinkedIn, chances are they are involved in one or more of the social networks.  That means that you need to be there too.  Start establishing a relationship with the people that are most likely to come to your event, or that most closely resemble your ideal client profile.  Engage them, ask them questions and be helpful by offering links to blog posts and articles they could benefit from.

#2 – Leverage Other People’s Efforts

Have you ever heard of how investors leverage “Other People’s Money” (OPM) to make them wealthier?  You can become wealthier too by leveraging “Other People’s Efforts”.  By establishing an affiliate or referral program, you can get more butts in the seats from other people’s recommendations.

Here is how it works:  you provide your affiliates with a special URL to your registration page or free content, like a teleseminar or webinar.  They send their connections to your website by recommending your program.  If someone buys a ticket to your event, you pay them a commission or referral fee.

#3 – Blog Consistently

By writing blog posts about your workshop topic and publishing them on your blog regularly, you start to create a following of people that are interested in your expertise.  They are paying attention to you and you build your credibility with them.

Make sure each of your blog posts has a purpose and a call to action.  While it is important to use your blog posts to educate your audience, include a call to action that will get people to subscribe to your list.  (You will need that when it’s time to market your event.)

Remember that just writing your blog posts is not enough.  You also have to promote them, by posting them on the social networks.

#4 – Offer Free Webinars or Teleseminars

Offering free webinars and teleseminars are a great way to build a list of subscribers, while marketing your workshop or seminar at the same time.  When they sign up for your webinar or teleseminar, they have indicated that they are interested in the topic you are discussing.  That makes them prime candidates to attend your event.  You can even tell them about your event on the webinar and making an offer for them to buy a ticket.

#5 – Start Speaking on Other People’s Stages

Get in front of audiences, even if they are not your own.  There are lots of groups that need speakers, so contact local networking groups, associations and other groups that share your ideal audience. Leverage your relationships with other experts that do have their own events, and get on their stages.

Your audience will now have experienced you and have a pretty good idea of your topic, teaching style and how good your event would be.  It is a great opportunity to build a responsive list, or even to fill your own seminar by selling your event from the platform.

When you implement these seminar marketing ideas now, you will be poised to have a successful event in the fall.

Fill your seminarIf you have an event coming up and need more seminar marketing ideas to fill them, join my Butts in Seats Virtual Boot Camp, starting next week.  In this 5 week course, I will take you to through the exact steps you need to take to create your marketing message, a registration page that converts visitors to attendees and a marketing plan that puts it all together.

When you register today, you will also receive my complete “How to Market a Seminar with Social Media” course, perfect for ramping up your social media presence.    This bonus will disappear at on Friday, so reserve your spot right now.

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP


  1. Daphne – do you have any quick tips for how to get on other people’s stages? As a speaker and workshop leader, I love getting others to speak on my platform, yet when I contact others to return the favor, I get brushed off. I know I’m not alone. Suggestions are most welcome.

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