5 Reasons To Host Your Own Live Event

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keep-calm-and-host-eventsSocial media, blogging, webinars, video marketing, Google Hangouts, Kindle books…

The list of ways to market your business is long.  With all the ways to market your business, should you really add a workshop?

Well, yes.  Hosting your own event, whether it is a small workshop, a huge seminar, an intimate retreat or something in between is much more powerful than any other marketing strategy.

Here are 5 reasons to host your own workshop:

1. Get New Clients

The holy grail of any business is new clients.  And workshops can deliver them to you by the handfuls.  And not just any clients…

Clients who sign up with you at events generally spend more money with you and they are more motivated to succeed.  After all, they made the effort to get away from the office, computer or other activities and purchased a ticket, traveled to your event and paid attention to you.

That puts them ahead of about 99% of your other prospects…

2. Upgrade Clients

Getting new clients is awesome, but it is only one of three ways to grow your business.  The other two are getting your clients to buy more from you and having them buy bigger packages from you.

Events do both. For instance, a full day or multi day workshop gives your clients a way to learn more from you in a different setting.  In addition, by adding an opportunity to go even deeper into the material after the event through a big ticket coaching or a mastermind experience, you upgrade your clients to higher level.  They become more invested in themselves and in you and they will get even better results.

3. Position Yourself As The Leading Authority

When you start hosting your own workshops, you position yourself not only as the expert, but as the leading authority in your field.  Since there are still very few entrepreneurs who have events in their marketing plan, workshops distinguish you from your competitors in a crowded market place.

After all, when you stand up in front of your audience, you are demonstrating your expertise and you generate instant credibility.

4. More Visibility

Promoting an event is a big task, but the fun part is that it increases your visibility not just with your audience, but within your entire niche.  People who have never heard of you are now paying attention to you, because you are hosting an event.

Events are high visibility, much more so than launching a new webinar or posting your video on YouTube. (Unless it goes viral, then all bets are off.)

One of the reasons that events are high profile is that people actually talk about them to their friends and colleagues. A large component of attending events is networking, so naturally people want to know who they will see there.  Conversations like “I am going to be at so and so’s event, will you be there?” pop up regularly.

5. Engage Your Audience

One of the great benefits of social media is that it engages our audience.  We can talk with them in real time, respond to their concerns, cheer them on and answer their questions.  But social media will never rise to the engagement level of live events.

Your workshop brings your audience engagement to new heights.  You can’t give your social media followers a hug or a handshake while looking them in the eyes.  You can’t see the light bulb go off with your attendees while you are teaching a webinar.

You will forge long term relationships with your attendees at your events.  Even if they don’t buy from you on the spot, some of them will come back years later and invest with you, because of that workshop you gave.

Bonus: Instant Revenue

Here is an extra reason to host your own workshop: revenue.  Yup, creating your own live event can add thousands to your bottom line. Some event hosts actually make millions with their events.

While you may not be ready for that, would earning multiple 5 figures or even 6 figures with your event change your business?  I bet it would, and it is possible for you.

To find out how, join me for an all new, free webinar “Successful Seminars: More Clients, Cash and Impact”.  You will discover:

  • 3 unexpected ways your seminar will benefit your business. (I bet you never saw this coming!)
  • What you absolutely MUST ADD to your marketing to fill your room
  • How to turn your seminar from a good payday into SUPER lucrative
  • The 3 biggest budget busters and how to avoid them
  • My top advice that will keep you from losing your shirt

Register now at http://eventstrategysolutions.com/successfulseminars

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP


  1. Tamala says:

    I’ve always danced around the idea of starting a workshop. It seems like it would be a highly effective way to really add revenue… rather quickly as well. My question has always been what my focus would be. I am a full time artist but I have a background in marketing and have worked with some pretty awesome companies. So I would definitely love to marry the two in some capacity…. this is definitely something I need to consider more. The information and BENEFITS you outlined here have really inspired me….. even if I want to charge ten bucks for a class… just to get my feet wet… would be great. Perhaps I am afraid. Decisions!!!
    Tamala recently posted..Prayer For Happiness: Marianne Williamson

    • Daphne Bousquet, CMP says:

      Tamala, when you host a workshop, always start with the end in mind. What do you want the outcome to be? Clients? What do you want them to buy from you? Tailor you content to that. And then, it is a matter of taking a deep breath, and set a date. Good luck! Let me know what happens…

  2. I really do need to try to put a live event together, I’m just a little confused as to where I should start. Teleseminar? Hangout? Workshop? So many options where do I begin?
    Kirsten recently posted..It’s Cauliflower Season

    • Daphne Bousquet, CMP says:

      My expertise is in workshops, but I do love my webinars as well. If you love getting up in front of people, go with a short workshop. Good luck!


  1. […] It is not because of lack of promotion, but because they neglected to ask themselves how their event fit in to their overall business plan. Why are they really hosting their event? […]

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