5 Online Marketing Tools Every Seminar Leader Must Have

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As a seminar leader, one of the most challenging parts of your business is to get butts in the seats of your next event.  Have you ever spent a lot of money sending flyers or invitations to potential attendees without much success?  Then you know it is more effective to market to people who have already indicated that they are interested in you and what you have to teach.

Online Marketing ToolsHow do you find people who like what you have to teach?  You start with these 3 online marketing tools:


Start writing about your topic. You have the expertise, so what better way to show it than to write about it?  Your blog posts don’t have to be long dissertations.  In fact, it is better if they’re not.

Updating your blog regularly and consistently allows you to be found by Google and your potential attendees.  Don’t like writing?  No problem.  Post short videos giving your audience tips and other information they can use.

Be sure your blog is self hosted and has its own domain name.  I use 1 and 1 for my domains and HostGator to host my blogs.

Opt-In Form

If you have a blog or a website and don’t have an opt-in form, you are throwing away your web hosting fees.  Really, I cannot be more blunt about this.  You spend time driving traffic to your site, but once there, you let them go.  Each one of them is a wasted opportunity, because 99% of them will never return to your site.  They may be interested in what you have to offer, but you have no way to reach them again.

Freebie Offer

You need an ethical bribe for your blog visitors to opt-in and become subscribers.  The days of people subscribing to just your ezine are over.  You need something juicy and thankfully, seminar leaders should have plenty of things to give away.

You can teach a teleseminar and give away the audio.  You can provide a portion of your seminar on video.  You can even transcribe a portion of your seminar and turn it into a special report.

The key is that it offers good value and great information that your potential attendees are looking for.  It gives them a taste of what your seminar is about, so that when you ask them later to come to your event, they can’t wait.

Email / Autoresponder Service

Once you have people signing up for your ethical bribe through your opt in form, you have to have a way to stay in touch with them.  This absolutely has to be automated.  If you send out too many messages through Outlook or any other normal email provider, you will be flagged as SPAM.

Your email service should have an excellent delivery rate and be able to deliver both html and text email. I use both Aweber and iContact and they both do a great job.

Send an ezine at least twice a month and preferable once a week.  If you send an email only once a month, your subscribers will forget about you and wonder how they got onto your list in the first place.  And then they will unsubscribe.

Social Media Accounts

You may have been hesitant to join the fray, but it is time to hop on board the social media train, if you haven’t already.  Facebook, Twitter, LinkedIn, YouTube and now Google+ are essential tools to gain visibility and build relationships with possible attendees.  Since Google has thrown it hat in the ring with Google+, it is starting to weigh social interaction more heavily as it returns search results.  Being social matters.

Every seminar leader should have these 5 marketing tools in place.  They’ll help you begin to build relationships with people who like what you have to say.  People who like what you have to say are more likely to want more of your teachings and attend your seminars.  And that makes getting butts in the seat much easier.

Want more information on how to turn your website into a lead generating machine? Get my free eBook by entering your name and email address below.


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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP


  1. I always embrace a “tools” post, Daphne!

    Thanks for sharing the resources you use.

    I was engaged in a Facebook discussion earlier today about whether email autoresponders are still an effective marketing tool.

    My contribution to the conversation went something like this …

    If you’re building a list of subscribers to grow your business — email newsletters, blog broadcasts, and autoresponder messages are very effective for keeping you and your brand “top of mind” and in the hearts of your potential customers or clients. I believe email marketing is here to stay.

    Social media marketing is a must and my all-time favorite social media platform is blogging. 🙂

    Very helpful (and wise) information here!

    • Daphne Bousquet, CMP says:

      Thank you, Melanie. (For the words and for stopping by) You are so right about autoresponders and email marketing. If you can add value with evergreen autoresponders that give your subscribers not only great tips and information, but also resources where they can learn more, you do your readers a service. And yes, I do believe it is here to stay as well.

  2. Chris says:

    Excellent “paint by numbers” strategy Daphne!

    More entrepreneurs can use these strategies to expand their visibility and credibility which is ultimately the key to getting more butts in seats!

    And since one size does NOT fit all, you give us lots of options…nice!

    Thanks for the strategy!

    • Daphne Bousquet, CMP says:

      Thanks for the visit, Chris. I customized this for seminar leaders, but the truth is that these tools are a must for every small business. They’ll not only help with getting butts in seats, but with getting more clients too!

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