Have you ever been in a class or at a seminar where you almost fell asleep, because it was so boring?
I almost did in a class once. It was a marketing research class and although the topic is not the most exciting, my professor made it exceptionally boring.
After that class I changed my major from Marketing to International Finance and Marketing. Probably not the smartest move, since banking and hedging currency were not something that I wanted to do for the rest of my life, but I knew I didn’t want anything to do with marketing research.
Of course, years later I realize that marketing research is nothing more than surveying your clients to see what they are struggling with and what you can offer them to solve their problem. (Good stuff, really important.) Go figure…
If you have ever been in a lecture, workshop or seminar that was a complete snoozefest you know how painful it is to sit through. And you want to make sure that it is not your audience that is falling asleep on you. Even when you are not the funniest or most entertaining person around, you can make your content so that it resonates with your audience and that they gobble it up, asking for more.
Or as Felicia Slattery puts it:
Here are a few tips to make your content rock:
Position your content as the solution to your audience’s problem. When you understand exactly what your attendees struggle with, you can make your workshop or seminar the answer. As long as you take your audience from Point A to Point B and deliver the promised outcome, you have your attendees’ undivided attention.
Structure your content so that it is easy to follow and understand. Organize the different modules logically and know when to take your breaks. Nobody wants to sit and listen to one person for 4 hours straight. Your content should have strategic breaks and engage your audience for maximum learning.
As experts we have a tendency to want to teach as much as we can. Big mistake! Your audience cannot absorb and retain as much as you can teach. When you overwhelm them with knowledge they will suffer from information overload and shut down. It is much better to take a small slice of your expertise and dive deep.
Engage your audience with different event elements that add value. Exercises, stories, group work and Q&A sessions all serve to connect you with your audience and your attendees with each other. They break up the content in smaller chunks and reinforce the subject matter, making it easier for your audience to absorb and retain the material.
Adding a speaker or two to your multi-day seminar adds a different perspective for your attendees. It gives them an opportunity to find out about a complementary topic, something that you don’t teach. It expands your reach and gives you a break. Of course you don’t want to forget about expanding your audience’s knowledge through your continuing programs.
When you keep these 5 content keys in mind, your audience will love you. You will learn this and much more in my course, Event C.A.S.H. The first module is all about CONTENT and you will learn how to create a powerful event experience that wows your attendees, turns them into raving fans who are excited to work with you even after the event is over. And none of them will fall asleep while you teach.