In the previous part of the 5 Essential Elements of a Successful Event Strategy, we examined 2 components that must be in place to attract attendees. Here are 3 more elements that are crucial to your event’s success. Remember to keep your vision and your objective in mind as you plan these components of your strategy.
A Venue That Works
Every workshop, seminar, and event is different and you can use many different venues for your event. The key is to use the kind of venue that works for your event. Whether that is a hotel, conference center, library, community center or another venue depends on your vision. If your vision contains a simple, educational setting, a conference center or a university would work. If your target market is high spending women who are used to comfort and a lavish lifestyle, a community center or school cafeteria definitely doesn’t work. Make your venue work for your vision, your target market and your event.
Revenue Streams That Explode Your Profits
Charging admission for your events is an obvious revenue stream, but it may not be the revenue stream that makes you the most money. Put together a package of your products and services to sell in the back of the room with a special workshop price. You can also create information products from the event. Record yourself (audio and or video) and create a home study course to sell on your website. You can use a 1 hour segment as a lead generator to capture the traffic on your website.
Event Elements That Add Value
When you know what benefits your attendees are looking for, you can add event elements that reinforce the benefits and add value to the overall experience. If one of the advantages of coming to your event is the connection they will be making with like minded individuals, make sure your build in opportunities for them to do just that. Add a welcome reception so your attendees can get to know each other in an informal setting, breaking the ice a little. For a 1 day workshop, add a roundtable lunch, where each table has a topic to discuss. People interested in that topic can sit at that table and have a conversation with fellow attendees interested in that topic.
When you plan your marketing event with your vision in mind, your objective as your target and the pieces of your event strategy in place, you are set up for success. Your strategy and its components will guide you to plan an event that will truly move your business to the next level. Connect with your clients like never before, turn them into raving fans and create a profit avalanche. It all happens when you host your own live event.