4 Types Of Public Speakers-Which Speaking Style Is Yours?

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types of public speakersThere are 2 models of speaking at seminars and events, for free and for a fee.  And sometimes they will both be used at the same event.  And although there are only 2 models of speaking, there are 4 types of public speakers.  And no, this is not based on whether you like public speaking or not.  This is based on your speaking style.

Keynote Speakers

Keynote speakers deliver motivational speeches at events, meetings and seminars.  They get paid for their work and they do not make any offers.  Yes, they do present valuable information, but it is generally more motivational, rather than training. As a keynote speaker, it is your job to inspire and entertain your audience with stories and teaching points.

Pitchers

These are speakers that sell from the platform.  Although there is nothing wrong with selling from the stage, Pitchers tell stories, entertain you (sometimes) and give you a big sales pitch. If you want to actually learn something valuable, you have to buy their product.  Yuck! I hate those kinds of speakers.  They just tease…

Donors

The Pitchers actually gave rise to the donors.  Donors are speakers that deliver tremendous value in their presentations.  However, they are so afraid to come off as Pitchers, that they do not make an offer at all.  They pretty much are donating their time to the group, but are not growing their business, even though they think they are.

And that makes me sad.  Because that means that they are leaving those attendees who may be ready for more, hanging.   They can’t take the next step and since the audience usually doesn’t know what the next step is, they won’t ask for it either.  You don’t know what you don’t know, right?

Transformers

Transformers are speakers that deliver tremendous value, really teach something and make an offer. Those are the gems!  Even if their audience doesn’t take the transformer up on their offer, they will have learned something that could transform their life or business.

The key is that they make an offer. That does not mean they make a sales pitch.  There is a big difference in making a sales pitch and giving the people who are listening to you the opportunity to take the next step if they wish.

That is why I think it is vital to make an offer, even if it is just an offer to allow you to stay in touch with them.  After all, at some events, you are not allowed to sell.  And when that happens, give.  Do a drawing for one of your products or give away an ebook and a subscription to your newsletter in exchange for a survey or feedback form.  That way you can stay in touch with them and give them the next step after the seminar.

So which speaking style are you?  Are you the type of public speaker that gets paid for your speaking gigs up front, or in the back of the room?  Do you mix it up? Or do you get paid at all…?

Your Speaker One-Sheet

Speaker OneSheet Lucrative Events jpeg

I created this one-sheet in only minutes…

No matter which style of speaking you have, in order to get speaking gigs, you will need a speaker one-sheet.

Unfortunately, up till now, it has been a pain to create. You have to hire a graphic designer to make it look good and professional, since your image and credibility is at stake. Then any time you want to change anything you incur additional costs.

If you have more than one topic, or want to customize your one-sheet for a specific audience, it gets expensive and cumbersome. Who has time to wait several days for your one sheet to be updated, when the meeting planner wants it today?

That is why I love these customizable speaker one-sheet templates that look great and take only minutes to make your own.

Check them out here. Then create your beautiful one-sheet, get more speaking engagements and rock your speaking style.

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP

Comments

  1. I enjoyed your review of the four types of speakers, Daphne. I appreciate the point that “Donors” are so afraid to make an offer that they leave their attendees hanging. The opposite of this is also true. If after giving a free speech you offer a free consultation, that is a waste of time. Explaining how they can work with you further makes sense at that point.

    The explanation of the difference between an offer and a sales pitch is very clear in your post. Thank you.
    Yvonne A Jones recently posted..Honesty in Customer Service Builds Trust and Loyalty

    • Daphne Bousquet, CMP says:

      Thanks for your comment, Yvonne.

      Regarding the free consultation, it just depends. Sometimes you just don’t have enough time to give content and make an offer that anyone will take you up on. Personally, I don’t think 20-30 minutes is long enough for your attendees to invest in anything substantial other than staying in touch with you and opting in. However, when you also offer a strategy session and make an offer in that session, you have a better chance of turning them into clients.

    • hi ms yvonne im a new friend and also good speech you have on your comments!

  2. Daphne,

    Excellent analysis here. At NAMS I was asked to give two very different presentations in the same weekend. My goal was to be a transformer when I trained on creating short reports and to inspire and entertain when I delivered the Sunday morning keynote. I always strive to improve my presentations.

    I appreciate you and the information you are sharing with others.

    Connie Ragen Green
    Connie Ragen Green recently posted..Welcome to Huge Profits, Tiny List with Connie Ragen Green

    • Daphne Bousquet, CMP says:

      Great to see you here, Connie!

      I enjoyed your Sunday morning keynote and your inspiring story. I did not really know your background and it made me realize again how important it is to share our stories with the world. I know your story of survival and now thriving is an inspiration to many who have been in that situation but feel stuck. People need to hear stories like yours and I thank you for sharing yours.

  3. Couldn’t “share” this one fast enough, Daphne! 🙂

    Very clear and helpful explanation of all the different kinds of public speakers.

    I like what Connie mentioned about mixing it up a bit and having different goals for your presentations. Makes a lot of sense and gives you the chance to “rehearse” a new kind of presentation at the podium and gauge how it’s received.

    “Transformers” definitely get two thumbs up from me …

    But I’m leaning more toward “Keynote” speaking. LOVE to present inspirational and motivational topics … and get that guaranteed paycheck up front. 😉
    Melanie Kissell @SoloMompreneur recently posted..Finally – The Link Between Social Media and Profitability

    • Daphne Bousquet, CMP says:

      Thanks for sharing this, Melanie.

      Getting paid up front is always nice. However, unless you are a former president or someone like Lance Armstrong, being an effective Transformer can be lot more lucrative. The pressure is on you, though…

      I bet you’re be a fabulous Keynoter and funny to boot!

  4. Hiten says:

    Hi Daphne,

    I came across your blog after I saw a tweet from my friend, Melanie Kissell.

    I really liked you post.

    My own style is that of a keynote speaker. This comes most naturally to me. I’ve been thinking recently about doing public speaking and getting paid for it. I need to do some market research into this.
    Hiten recently posted..Meditation session at Positive Provocations

    • Hello Hiten!

      Sweet of you to notice my Tweet and head over here to check out Daphne’s post. I keep her blog on my radar at all times. 🙂

      “My own style is that of a keynote speaker”
      Me, too.

      But I think Daphne is making a good point about “transformative” presentations being more lucrative … when looking at the bigger picture.

      Booking keynote gigs can be challenging.
      Melanie Kissell @SoloMompreneur recently posted..Finally – The Link Between Social Media and Profitability

    • Daphne Bousquet, CMP says:

      So glad you found me through Melanie, Hiten!

      Public speaking is a great business builder if you are doing it front of groups of your ideal clients. I know I need to do more of it. It is easier to get speaking gigs for free, just to get your feet wet. However, make sure you get paid somehow… Either by making an offer or upfront.

      A good resource is Susan Levin of http://speakerservices.com. Check her out and join her Speaker Services group on LinkedIn as well.

      Thanks for stopping by here and I hope you’ll visit again!

  5. Chris says:

    I have never read such a clear description of the different types of speakers before Daphne and I’ll tell you, I had to check in for a minute to see where I fell in line!!!

    Well done and well said! I love the distinctions and they point to exactly the “key” point…how you best reach your audience while creating a profitable business!

    Gotta share this…thank you!

    • Daphne Bousquet, CMP says:

      I know you have to be a Transformer, Chris! Glad you found this post helpful. And thank you for sharing:-)

  6. Daphne, I agree with you that 30 minutes or under is too short to build a relationship to make a large offer. I was actually thinking of 60-90 minute presentations, and starting out with a low to medium offer with a later upsell.

    This is where I feel that if someone has shared valuable information for that time period, to again offer a free consult is where I think they could leverage their time better. Does that make sense?
    Yvonne A Jones recently posted..Is Fear of Failure an Obstacle to Your Success?

    • Daphne Bousquet, CMP says:

      Yes, you are right, in 60-90 minutes, you should have plenty of time to build that relationship and give a good (profitable) next step. For the short talks, the best next step may be a that free consultation.

  7. ha says:

    I so enjoyed this post! Though I am not much of a public speaker; I like the concept of transformers! I like speakers who don’t act like speakers’ but someone who just connect with the audience and make each moment interesting! That is a speaker; for the public!
    ha recently posted..Will they call you over for a Bloggers Party?

    • Daphne Bousquet, CMP says:

      Transformers are my favorite too. They give substance, something I can use. And if I feel the need for more, I will know where to get it. Win/win!

  8. i like also transformers and also it gives me also learnings now that Im in grade 7 and also we must do oursense in doing it thanks!

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