The growth of social media in the last few years has been nothing short of amazing. Facebook has now more visitors than Google. YouTube is the second largest search engine, larger than Yahoo. Twitter continues its rapid growth internationally. Companies are jumping aboard the social media marketing train in large numbers. In fact, if you are not on social media, you are losing out.
However, there is another way I see a lot of social media users losing out. They focus on building their social media community. On the other hand, they fail to turn their friends, followers and connections into subscribers. They think that as long as they have the numbers on social media, they can reach them through Tweets, or status updates.
The danger is that you have absolutely no control over your social media accounts. Facebook can shut down your account for any violation, real or imagined. Then you have no way to reach your 5,000 friends or your thousands of page fans.
The real way to capitalize on your social media efforts is to get your friends, followers and connections onto your email list. That way you can continue the relationship you are building on social media and have complete control over what to send out to them and when.
And that is vital when you want to market your own workshops and seminars. Research has shown that the best way to market your events are through email and direct mail to your own list. These are the people that have shown interest in your topic of expertise. They have raised their hand to receive your information, tips, articles and offers.
Here are three simple ways to get your social media community into your own database.
- Invite them to a live teleseminar or webinar.
Not only is this a great way to gauge the interest for your topic if you are hosting a workshop, but it also gets people to opt in to your list. When you offer a content heavy teleseminar, you deliver value to your contacts. In addition, you give your followers the opportunity to deepen the relationship they have with you. By opting in to your teleseminar, they are telling you that they are interested in what you are offering.
- Offer a lead generator on your website for people to opt in to your list.
Your lead generator serves as a free taste for your services and delivers excellent content. It is an ethical bribe that your subscribers get in return for entering their name and email address. It can take the form of a special report or eBook, or even an audio or video series. It just depends on what you are more comfortable with.
- Put an opt-in form on every page of your website.
Yes, every page. Chances are that your social media followers are getting to your website by clicking on a link for a blogpost or another page deep into your site. Don’t let your social media traffic get away without giving them a chance to opt in to your list and download your lead generator.
Building a list is essential if you want to market and promote your own workshops and seminars. In fact, it is critical no matter what business you are in. After all, I am sure you have heard the expression that the money is in the list. If you are not actively building a community of subscribers, from social media or elsewhere, make it a priority. You can learn more about how to turn your website traffic into leads and clients, by downloading my free eBook “Turn Your Website Into A Lead Generating Machine”.