3 Ways To Market an Event

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There are many ways to market an event.  However, when it comes to multi-day seminars, you cannot use the same methods that you would use to promote a local workshop.

For people to invest several hundreds or even thousands of dollars in an event, they have to be confident that you are the real deal.  They want to know about your level of expertise, like your teaching style and trust that you can help move their life or business forward.

market your event

In order to fill your seminar you have to have a relationship with your potential attendees.  Here are 3 ways to market an event:


email marketingRegular emails to your opt-in list are not only the easiest way to fill your event, but also the most effective.  The people on your list have raised their hand, indicating that they are interested in what you have to teach.

If you regularly send them valuable content about your topic, they value your expertise.  They know, like and trust you, so they are the most likely candidates to come to your seminar.


webinarWhen you do a webinar on the topic of your seminar, you give your audience a taste of how you will teach at your event and the valuable content that they will learn.  You can deliver great information and let them know how they can learn even more at your event.

You can really build the desire for your audience and make it into something they won’t want to miss.  Make sure you teach great stuff and don’t make it into one big commercial.  That will always backfire!

An added benefit of hosting webinars is that it will get more people on to your opt-in list.  And guess what?  That means you have more people to send your marketing emails to.


video_camera_and_clap_board_pc_800_clr_3500Video and events are made for each other.  In videos, you can show clips from previous seminars.  You can show yourself in action, teaching some powerful tips either from the stage or just straight to the camera.  When your audience sees your face and your body language, they will come to know you.

Create a series of 3 longer videos (about 30 minutes each) that teach valuable content and then let them know how they can get more at your event.

These ways to market an event are very effective and are used by many to fill their seminars.  The advantage of both webinars and a series of videos is that you get people to opt in to them.  Once you have their email address, you can send follow up emails.  Even if they don’t immediately sign up for your seminar, they may buy one of your products and come to your next event.

If you want more ways to market an event, download my free special report, 50 Ways To Promote Your Event.


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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP

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