3 Ways To Avoid The Summer Slide In Your Business

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summer slideSchool’s out for summer!

Lazy summer days, fun in the sun, lounging in the pool, lake or ocean, it is all part of the summer experience.  My kids can’t wait to get started.  How about you?

Are you taking the summer off, or is it business as usual?  Do you change your routine a bit or a lot?

Avoid The Summer Slide

The problem of course with taking the summer off, is that when you come back in the fall, you start back behind the 8-ball.  This is what educators call the summer slide. Many business owners suffer from that same slide when they put their business on hiatus for the summer.

Instead of putting your business on the backburner for the summer, think about focusing on one summer project.  Here are some examples:

List Building

Having a responsive list of people who are interested in your topic and what you have to offer is the best asset to have in your business.  It makes filling your events, program and services much easier.  Although list building is something you should work on a daily basis, taking on a list building project during the summer months is a great way to avoid that summer slide.

One of the things you can do is to join a list building challenge, like PJ Van Hulle’s Listapalooza or MyNAMS 30-day List Building Challenge.  When fall comes, your business will be all the stronger for it.

Build Relationships

Joint ventures are a great way to grow your business, as it allows you to get in front of someone else’s audience. You are leveraging your partner’s contacts by growing your list and offering your products and services to their audience.

Take the summer to build relationships with potential joint venture partners and set up joint ventures for after the summer months. While audiences attentions are focused on summer fun, you will acquire new audiences come fall, when attention turns back to business. A great place to look for joint venture partners is LinkedIn.  To start building relationships on LinkedIn for joint venture partners and clients, join the LinkedIn Challenge.

Plan Your Event

Fall is prime event season.  If you have an event scheduled in the fall, now is the perfect time to get all your ducks in a row and plan your event marketing and your logistics. Then when your fall event rolls around, you are ready with a full workshop room and don’t have to do any last minute scrambling.

Which brings me to my own summer project.  This year, I am hosting a Butts in Seats Summer Camp.  For 90 days, a few dedicated event hosts will get individual, personal guidance from me to create their event marketing and monetization plans.  If a fall event is on your schedule, let’s talk and see if you are a match for this program.  Since it is summer time, there is only room for 3 event hosts, so apply now for your spot.

After all, I am planning some lazy days, fun in the sun and lounging in the pool this summer as well.  The one thing I don’t plan to do this summer, is the summer slide.

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP

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