As a speaker, author or seminar leader, you have to have a strong personal brand. Although your book or your event can have its own brand, inevitable it is tied up with you. People don’t come to your event to buy your book, or to the event because of its name.
Ultimately, they come to see you, to hear you speak and to learn from you. So how can you create a personal brand, so that you become a recognizable figure? Here are 3 ways to get you started.
Tell your story
Everyone has a unique story. No one can do exactly what you do, because your education, your experiences and your life has made you into who you are. It gave you a perspective that is different from everyone else. Share that story with your audience. Share it in your “About” page, on stage and share it in your registration pages. Let people know who you are and how you got to where you are now. Your brand is in your story.
Share Your Expertise Freely
You are the expert on your topic, and if you want that to be a part of your personal brand, you have to demonstrate it. That means you have to show it off. Nothing build an expert’s personal brand quicker than creating content that helps people change their lives or their businesses.
When you write blog posts and articles that you share online and offline, you establish your expertise to your readers. When you host complimentary teleseminars and webinars that your audience can sign up for and post helpful videos on YouTube, you will build a strong personal brand as the go to expert in your field.
Use your name in your social media profiles, rather than your business name or even your event name. And use the same picture in all your social media profiles and on your blog. Use a head shot that smiles in the camera. Be recognizable. That means no logo, no pictures of dogs, cats or kids.
And above all, be consistent across all the social media networks. Consistency breads trust, and people do business with people they know, like and trust. That doesn’t mean that you keep the same picture up for the next 10 years. People change and if your social media profile doesn’t look anything like you, you will actually hurt your brand when you take the stage and people don’t recognize you. Be yourself!
If you are ready to establish you own personal brand on social media and market your event at the same time, check out “How to Market a Seminar with Social Media”. In this unique online course, you will learn how to promote your events on social media the right way and establish a strong personal brand as the go to expert at the same time. Get all the details at http://howtomarketaseminar.com/socialmedia.