3 Types Of LinkedIn Groups To Grow Your Business

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Of all the social media networks, I have found LinkedIn groups to be the most effective for my marketing.  While some swear by Facebook or Twitter, LinkedIn by far drives the most traffic to my website.  I have created some wonderful connections, made new friends and received speaking opportunities all from my LinkedIn activities.

LinkedIn Groups Marketing

Facebook, the backyard barbeque?

Some compare LinkedIn to a Chamber of Commerce networking meeting, Twitter to a cocktail party and Facebook to the backyard barbeque.  I enjoy parties and barbeques as much as the next person, but somehow they aren’t as successful for growing my business.

LinkedIn groups are the best place to connect with like minded professionals, colleagues and prospects. You can join up to 50 groups on LinkedIn, although that many groups are hard to keep up with.  Depending on your business model, you can join location based groups, groups of your professional peers where you can learn the latest and greatest in your industry or even groups where you can share and learn specific marketing strategies.

LinkedIn GroupsThere are affinity groups like alumni groups for every university, as well as any just about anything you may have in common with others. However, here are 3 types of LinkedIn groups most valuable for growing your business and get more attention for your events:

Location Based LinkedIn Groups

Location based groups are great for creating relationships with local business owners and professionals in your geographical area.  If you provide services that are location based, it is important to interact in groups like that.  It is almost like having the local chamber of commerce on your computer, but much larger.  If you are offering local workshops, these groups are a great place to spread the word.

Professional Peer LinkedIn Groups

Just about every profession has a group especially for them.  I belong to several groups for event professionals and it keeps me up to date with the industry news and trends.  If I need a hotel or other venue in a state I am not familiar with, I can ask for suggestions and have a myriad of recommendations to choose from in minutes. Other wonderful groups in this category are Kathleen Gage’s Coaches and Consultants for New Horizons and the Professional Life Coaches Network.

Marketing Strategy LinkedIn Groups

I call them marketing strategies, but they are more like specialty groups.  You can find groups for speaking tips like Susan Levin’s Speaker Services and online visibility, like Denise Wakeman’s Online Visibility Boost for Entrepreneurs.  There is even a brand new group called Seminar Marketing: Plan, Promote and Profit from Workshops and Seminars.

Seminar Marketing: Plan, Promote and Profit from Workshops and Seminars

Join this LinkedIn Group

Ok, this is a shameless plug, since this is my brand new group. It is the place where, seminar leaders, workshop hosts, authors, speakers, coaches and other experts share their tips and best practices on how to grow your business through workshops and seminars.

Whether you are a veteran seminar leader or are interested in getting started with hosting your own events, you will benefit from joining this group. So become a group member, join in the conversation, share your experiences, find out what works now or ask your questions.

Seminar Marketing: Plan, Promote and Profit from Workshops and Seminars


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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP


  1. Really excited about your brand new spiffy LinkedIn group, Daphne!

    I’m with you …

    As much as I love Twitter and Facebook, LinkedIn can’t be beat for B2B networking! 🙂

    I’m finding LinkedIn group members to be very responsive, creative, and resourceful individuals who don’t pounce on you with sales messages and offers at the turn of every corner.

    LinkedIn is a really refreshing and non-threatening social media environment.

    Thanks again for the invitation to join “Seminar Marketing: Plan, Promote and Profit from Workshops and Seminars”. I know this group is going to rock!

    I can feel it in my bones. 🙂

    Melanie Kissell @SoloMompreneur recently posted..Neighbors Selling To Neighbors: Think That Works?

    • Daphne Bousquet, CMP says:

      Hi Melanie! I am glad that LinkedIn is working for you. Thanks for joining the “Seminar Marketing: Plan, Promote and Profit Form Workshops and Seminars” group. I look forward to interacting with you there as well.

      I am excited by the fast start of the group and the great people that have already joined it. There are some wonderful conversations going on with great tips on MUST HAVES and MUST NOT HAVES at your event. Love it!

  2. Hi Daphne,

    Thanks for mentioning the Online Visibility Group in your post. I’m really enjoying the interactions and connections on LinkedIn. I find myself more interested in what’s going on and easier to connect with folks than on Facebook and Twitter.

    Have fun with your new group!

    Blog on!
    Denise Wakeman recently posted..Are you phoning it in?

    • Daphne Bousquet, CMP says:

      Thanks for visiting my blog, Denise.

      You are right. It is much easier to make connections on LinkedIn. The interactions are fabulous as well.

      I really enjoy your Online Visibility Group. Everyone can use a boost in that area and your group gives great tips.

      I appreciate you sharing your expertise with us.

      • I’ll second that motion, Daphne and Denise!

        Starting early this spring, I found myself gravitating more and more toward LinkedIn.

        I’m certainly not going to bail out on Twitter or Facebook — especially since my stats indicate the majority of my traffic comes from Facebook.

        However, I feel a stronger sense of “fitting in” and I experience a higher level of confidence, connection, and comfort at LindedIn versus other social media venues.

        And because people like you and Denise have created awesome LinkedIn groups I can participate in …

        LinkedIn is a slam dunk! 😉
        Melanie Kissell @SoloMompreneur recently posted..Neighbors Selling To Neighbors: Think That Works?

        • Daphne Bousquet, CMP says:

          No way am I bailing on Twitter or Facebook either. I just find that LinkedIn send me more and better traffic. I second the fitting in part. I guess I know my part on LinkedIn. On facebook, I am so much more, since I am also a daughter, sister and a retired diver connecting with old friends from all over the world. It is harder to juggle those personas.

  3. I’m a huge fan and promoter of Linkedin Daphne. You are right, groups are a great way to connect, build your community and bring traffic to your site. If you are a professional and not using Linkedin, I always say, you are leaving money on the table.

    I am so glad to see your share the different types of groups. It shows how versatile Linkedin is for every industry and profession. Congrats on your new group as I haven’t taken the plunge yet to set one up. It is a commitment just like any other business task and I applaud you for taking that on.
    Lynn Brown recently posted..Future Social Media Marketing Trends You Must Know About

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