Of all the social media networks, I have found LinkedIn groups to be the most effective for my marketing. While some swear by Facebook or Twitter, LinkedIn by far drives the most traffic to my website. I have created some wonderful connections, made new friends and received speaking opportunities all from my LinkedIn activities.
Some compare LinkedIn to a Chamber of Commerce networking meeting, Twitter to a cocktail party and Facebook to the backyard barbeque. I enjoy parties and barbeques as much as the next person, but somehow they aren’t as successful for growing my business.
LinkedIn groups are the best place to connect with like minded professionals, colleagues and prospects. You can join up to 50 groups on LinkedIn, although that many groups are hard to keep up with. Depending on your business model, you can join location based groups, groups of your professional peers where you can learn the latest and greatest in your industry or even groups where you can share and learn specific marketing strategies.
There are affinity groups like alumni groups for every university, as well as any just about anything you may have in common with others. However, here are 3 types of LinkedIn groups most valuable for growing your business and get more attention for your events:
Location Based LinkedIn Groups
Location based groups are great for creating relationships with local business owners and professionals in your geographical area. If you provide services that are location based, it is important to interact in groups like that. It is almost like having the local chamber of commerce on your computer, but much larger. If you are offering local workshops, these groups are a great place to spread the word.
Professional Peer LinkedIn Groups
Just about every profession has a group especially for them. I belong to several groups for event professionals and it keeps me up to date with the industry news and trends. If I need a hotel or other venue in a state I am not familiar with, I can ask for suggestions and have a myriad of recommendations to choose from in minutes. Other wonderful groups in this category are Kathleen Gage’s Coaches and Consultants for New Horizons and the Professional Life Coaches Network.
Marketing Strategy LinkedIn Groups
I call them marketing strategies, but they are more like specialty groups. You can find groups for speaking tips like Susan Levin’s Speaker Services and online visibility, like Denise Wakeman’s Online Visibility Boost for Entrepreneurs. There is even a brand new group called Seminar Marketing: Plan, Promote and Profit from Workshops and Seminars.
Ok, this is a shameless plug, since this is my brand new group. It is the place where, seminar leaders, workshop hosts, authors, speakers, coaches and other experts share their tips and best practices on how to grow your business through workshops and seminars.
Whether you are a veteran seminar leader or are interested in getting started with hosting your own events, you will benefit from joining this group. So become a group member, join in the conversation, share your experiences, find out what works now or ask your questions.