Do you honor your commitments? Of course you do.
And when people say they will be at your event, you expect them to be there.
When you work hard on your event, promoting it so that you have an audience and then creating the perfect experience for your attendees, the least people can do is show up, right?
Unfortunately, that is not always the case. And that makes it hard to plan for your workshop. How many chairs are you going to have in the room? How many handouts should you print? A lot of the logistics depend on the amount of people you have.
No shows throw a monkey wrench in your planning…
That is why it is useful to have these three tricks up your sleeve, so that you can minimize your no show rate:
Charge A Fee
Free workshops have the highest no show rate of all. It is no surprise; since it is free, your attendees have nothing to lose when they blow the event off. They have no skin in the game.
The way to combat this is to charge a fee for your workshop. It doesn’t have to be large. In fact, for a introductory workshop it SHOULDN’T be large. Charge just enough for your audience to appreciate the value they are getting. Since people value what they pay for, they will value your event more as well. And that will get them to show up.
Make sure you follow up with your attendees once they have registered. Remind them WHY they signed up in the first place, with the benefits they will be getting from your workshop and the great content you will be teaching. You sold them before on buying a ticket; now you have to resell them on getting in the car and showing up.
Also remind them of the when and where of your event. Make it super easy for them; send directions, let them know about parking and if there is a fee for that. Take away their excuses and your no show rates will drop.
Promise a Gift
Ever received an event invitation with bribe in it? “If you attend this event, you receive a gift like an mp3 player or other gadget.”
Many people will show up for a gift like that and in accordance to the law of reciprocity, they are even more likely buy what you’re selling at your event. So should you invest in electronics to bribe your attendees?
Not really. Attendees who came for the gadgets may not even be in your target market. But what if you offer something that your ideal attendees, your VIPs, would love?
Something that only you can offer and that demonstrates your expertise?
That is not only a powerful motivator, but it has value only to those people who are a perfect fit for your workshop. Examples of these can be templates, checklists or even your book.
If you are struggling to get your attendees to show up at your events try any or all of these tips to combat your no show rate.
Do you have a great tip to reduce your no show rate for introductory workshops? Share them in the comments.