Having your own live event is quite an undertaking, but it can pay off big time in long term clients, raving fans and a huge payday. However, for every event that makes six figures, there are many more that lose money because of poor event strategy or poor marketing. Not everyone is ready to host their own event. And to try to pull one off before you have certain systems in place is pure folly.
That said, here are three signs that you are ready to host an event:
You have a full slate of clients
Business is good and you have no shortage of clients. The trouble is that there are only so many hours in the day and you have no more time to add more clients. Without more clients your income level has hit its ceiling.
Adding an event gives you the opportunity to serve more clients at a higher level. Fill a room with 30-50 attendees at $997 and give them the in depth content they are looking for. They get 3 full days with you and you are able to leverage your time by making a difference in the lives of more people at the same time.
Your clients are getting fabulous results
Your clients really need the solution that you offer and they get great results by working with you. Wouldn’t it be nice to be able to help even more people and really make a difference in not only their lives, but also in the lives of the people that your attendees inspire by their success stories? That is the ripple effect of a great event.
Think of yourself as a pebble in pond. You are making waves that impact every person you touch and lives that those people touch. However, the lives that you touch are limited by the size of your pond. Working one with clients keeps your pond pretty small. An event that inspires more people expands the pond and the impact you make.
You are working way too hard to get clients
You have good success enrolling people in your packages, but somehow they keep getting stuck in your lower end offerings. You are getting tired of constantly having sales conversations and you would like to be able to upgrade your prospects to high ticket programs.
A live event is the best way to offer a high ticket program. Since you have been teaching such great content, your attendees have a level of comfort and trust with you that helps them make that decision to invest in themselves through you.
Do you have any of these signs in your business? Then a live event can be a great addition to your marketing plan. A live event really cements the relationships you have with your clients, giving you loyal clients who will buy from you long after your event is over.
Are you planning an event next year? Share it in the comments.