3 Secrets To Making Your Workshop Scary Good

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Theme your workshopWith Halloween coming up next week, the neighborhood is starting to look spookier and spookier.  Ghosts, bats, gravestones and jack o lanterns are appearing everywhere.

My 8 year old daughter has her costume all picked out and is counting down the days till Halloween.  You may not get that excited about Halloween, but you can use it to make your workshop more fun.

Who says a workshop has to be boring?

In fact, the more fun you make a workshop, the more your audience enjoys it, and here is the kicker- the more they actually learn.

Here are 3 ways you can incorporate Halloween in your event to make it scary good:


Make it a theme of your event and use it as the common thread that ties it all together.  Spice up your marketing by using words like, “Treat Yourself”, “Scary Good” or “It’s No Trick”.

Add some décor elements to the room to enhance to feel.  You don’t have to go all out and make your meeting room a haunted house, but having a display of mini pumpkins and gourds on the tables adds a nice touch.

Do something unexpected. For instance, in the middle of your presentation show a slide of yourself in a Halloween costume.  Or appear in a witch’s hat after a break.

If your event is longer and you are hosting a reception, add a costume contest.  You can make it even more fun by giving out prizes supplied by your sponsors.  You can also add in a gift certificate for your own product or services, or even a free consultation with you.


Halloween candy corn in a bowlAudience engagement is the secret to making a good workshop great.  When the audience participates, you feed of their energy, making your presentation even better.  When your audience just sits and watches you, it is hard to get excited.

Ask any elementary school teacher (or high school teacher for that matter) and they will tell you that their students will do just about anything for candy.

Are your workshop participants that much different?

Bring some Halloween candy to give out randomly to people who ask great questions, volunteer their ahas and otherwise participate.

An added bonus is that adding some sugar when the energy starts to dip mid morning or mid afternoon keeps your audience more alert.  It is no accident that hotels and conference centers place small bowls of hard candy on the conference tables in meeting rooms.


Good-teaching-isIf you have exercises at your workshop for your audience, adapt them to include some Halloween flavor.  For instance, if you are doing an icebreaker where attendees get to know each other ask them to reveal their favorite Halloween costume or candy.

Novelist Gail Godwin said that good teaching is one-fourth preparation and three-fourths pure theater.  Incorporating theater into your workshop becomes much easier when you have a theme like Halloween.  There are no doubt plenty of videos on YouTube that can help you make your point and add some theater and drama.

Similarly, photos, slides and stories that incorporate your theme also add extra punctuation and some levity.  You can educate with theater and some fun.

Your workshop will definitely NOT be boring!

When different elements of an event are tied together by a theme, your attendees remember the experience longer.  Your event stands out among others long after your attendees have gone home.  And when your attendees remember your teaching, they can act on it and become your success stories.

Want more tips on how to plan successful seminars that make a bigger impact on your audience, as well as get you more clients and a bigger payday?  Join me for my free webinar Successful Seminars – More Clients, Cash and Impact and discover these sweet treats:

  • 3 Workshop and seminar myths. Busted!
  • 3 unexpected ways your seminar will benefit your business. (I bet you never saw this coming!)
  • What you absolutely MUST ADD to your marketing to fill your room
  • How to turn your seminar from a good payday into SUPER lucrative
  • The 3 biggest budget busters and how to avoid them
  • My top advice that will keep you from losing your shirt
  • My 4 step system that breaks down event overwhelm and guides you on the path to Event C.A.S.H.

Go to http://eventstrategysolutions.com/successfulseminars for all the details and to grab your seat.


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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP


  1. Lynne says:

    Great ideas! No one loves a boring seminar or workshop. Will surely incorporate your ideas in my next workshop, thanks!

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