3 Mistakes That Ruin Your Introductory Workshop

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Introductory WorkshopIntroductory workshops are a great marketing strategy to generate more leads and turn those leads into clients.  When you do it right, you build instant credibility.

You also introduce your attendees to your expertise and guide them into understanding why you are the right service provider for them. By the time you present your offer, your audience can’t wait to work with you and are ready to pull out their credit cards.

Unfortunately, many would-be workshop hosts make mistakes that sink their event and cost them the results that they so desperately want.

Pricing Your Workshop Too High or Too Low

Pricing your introductory workshop is a delicate issue. You need to price your workshop low enough that your potential audience is willing to attend, even if they haven’t heard of you before. An introductory workshop is a way to try you out, to see if you can solve a problem that your audience struggles with.  Therefore your introductory workshop has to have a low barrier for entry.

On the other hand, if you price your workshops too low, you are devaluing your content.  People value what they pay for.  In addition you will get more tire kickers and a higher no show rate.

Asking For Too Much Time

Your introductory workshop is like a first date.  You wouldn’t take someone you just met on a weekend getaway.   That would be too much of a commitment.  The same goes for your workshop.  If it is too long, it is too much of a commitment.  Keep it short and provide tremendous educational value.

Your audience is giving up precious time that they could be spending in their business or with their family.  They will only do that if the risk is low. They either know that it will be worth their while or the time investment is low enough that they can take a chance.

Rushing Through Your Offer

Your audience comes for the solution that your introductory workshop offers them, so they can either improve their life or their business.  However, in their efforts of providing the education and the value for their attendees, the offer becomes an afterthought.

If you present so much information that you run out of time and have to rush through your offer, you will not get the results you want.  If you don’t value your offer enough to present it clearly, your audience won’t value it enough to buy.

Introductory workshops are a great way to showcase your expertise and turn your attendees into clients.  People buy from people they know, like and trust and your event is the fastest way to get your audience to that point.  If you avoid these and other mistakes, your introductory workshop will bring in new leads, clients and profits.

For a step by step blueprint for how to generate leads and turn them into clients with introductory workshops, check out Winning Workshop Success.

 

Image: FreeDigitalPhotos.net
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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP

Comments

  1. Catherine says:

    Hello Daphne,

    Suggestion: Planned event 10 days away and no participants. When is the best time to decide to pull out without incurring a loss to business?

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