You also introduce your attendees to your expertise and guide them into understanding why you are the right service provider for them. By the time you present your offer, your audience can’t wait to work with you and are ready to pull out their credit cards.
Unfortunately, many would-be workshop hosts make mistakes that sink their event and cost them the results that they so desperately want.
Pricing Your Workshop Too High or Too Low
Pricing your introductory workshop is a delicate issue. You need to price your workshop low enough that your potential audience is willing to attend, even if they haven’t heard of you before. An introductory workshop is a way to try you out, to see if you can solve a problem that your audience struggles with. Therefore your introductory workshop has to have a low barrier for entry.
On the other hand, if you price your workshops too low, you are devaluing your content. People value what they pay for. In addition you will get more tire kickers and a higher no show rate.
Asking For Too Much Time
Your introductory workshop is like a first date. You wouldn’t take someone you just met on a weekend getaway. That would be too much of a commitment. The same goes for your workshop. If it is too long, it is too much of a commitment. Keep it short and provide tremendous educational value.
Your audience is giving up precious time that they could be spending in their business or with their family. They will only do that if the risk is low. They either know that it will be worth their while or the time investment is low enough that they can take a chance.
Rushing Through Your Offer
Your audience comes for the solution that your introductory workshop offers them, so they can either improve their life or their business. However, in their efforts of providing the education and the value for their attendees, the offer becomes an afterthought.
If you present so much information that you run out of time and have to rush through your offer, you will not get the results you want. If you don’t value your offer enough to present it clearly, your audience won’t value it enough to buy.
Introductory workshops are a great way to showcase your expertise and turn your attendees into clients. People buy from people they know, like and trust and your event is the fastest way to get your audience to that point. If you avoid these and other mistakes, your introductory workshop will bring in new leads, clients and profits.
For a step by step blueprint for how to generate leads and turn them into clients with introductory workshops, check out Winning Workshop Success.