In last week’s article, I talked about what a Winning Workshop does for your audience. This week, we’ll examine what a Winning Workshop does for your business and you. After all, although you may love to teach and be in front of an audience, if it doesn’t move your business forward in a tangible way, it shouldn’t be part of your marketing mix.
Here are the first 6 (of 12) ways a Winning Workshop works to grow your business:
A Winning Workshop establishes your credibility. When you are in front of the room teaching the subject you are knowledgeable and passionate about, you are the obvious expert in the eyes of your audience.
A Winning Workshop attracts new clients. Whether you offer a low cost workshop that feeds prospects into your marketing funnel or a longer, content heavy workshop that turns prospects that were on your list into first time clients, your workshop should do the heavy lifting.
A Winning Workshop inspires clients to take action to work with you more. When you structure your workshop the right way, your audience will want even more of the great strategies, tools and nuggets of wisdom you shared with them. Be sure you give them the opportunity to sign up right there for your products, services or programs.
A Winning Workshop moves clients through your marketing funnel. No matter at what point your workshop is positioned in your marketing funnel, use it to move your participants down to the higher level. If you use your workshop as a low cost or free entry point, have your higher level programs available for purchase. If your event is a more expensive ticket item, offer a high level mastermind with lots of access to you.
A Winning Workshop lives on as an info product. Always record your workshops to repurpose it as an information product. Use the audio or transcript as a lead generator on your website, or package it as a DVD or CD course complete with workbook for a complete home study course. Make your workshop do double duty.
A Winning Workshop generates passive income. When you record your workshop and turn it in to a home study course or content for a membership site, it is something that your clients will buy, without any more effort from you.
Stay tuned for the remaining 6 (or more) ways a Winning Workshop grows your business.
For more Winning Workshop Secrets, join me and 4 expert speakers July 19-23 on a never before offered virtual event: Winning Workshop Secrets: How to Grow Your Business Through Live Events. Sign up today to join my VIP notification list and get advanced information on the speakers, their topics and times to listen. You will also be able to get access to upgrade discounts not available to anyone else.